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Give Back to Reel In: How CSR Can Help You Attract Top Talent

In today’s world, people are starting to put more premium on meaning. Consumers are concerned about issues such as how brands produce their goods and how the purchases they make could impact both the environment and society in general. For businesses, corporate social responsibility (CSR) is an efficient way to get their brands to stand out against the crowd. However, creating positive customer perception is not the only benefit that CSR could bring to a company. Making your employees feel like they are making a contribution to the greater good is a good way to reel in top talent. To further aid you in your search for executives in the supply chain management, here some ways CSR helps in attracting top talent to your organization.

It makes the company culture more attractive

Based on research, talented and quality employees offer a competitive advantage for the organizations they belong to. In a crowded arena of firms competing for top talent, job seekers often take the business’ corporate social performance in assessing what it would be like to be part of that organization. Studies also suggest that job applicants, especially those from the millennial generation, are more likely to accept offers from firms that are socially responsible. CSR can also be helpful in finding workers who are efficient and whose values are aligned with that of your organization.

It gives employees a sense of purpose

While it is understandable to assume that money is the only factor that drives people to accept job offers, that is simply not the case anymore. Nowadays, people are no longer satisfied with working their 9-to-5 jobs just for the sake of earning a paycheck. Potential employees look for more than just financial benefits when choosing a company to work for. To attract top talent to your organization, you need to be able to provide your staff with opportunities to give back to the community. Doing so can help in giving your employees a sense of purpose—that their jobs are not just jobs anymore and that work has become something meaningful.

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It creates happier employees

Attempts at incorporating corporate social responsibility into the organization’s culture lead to employees associating their workplaces to a higher good. It drives your staff into performing even better and becoming more engaged in your company’s activities and thrusts. Creating a workplace with an environment that is both happy and fulfilling is a sure-fire way to attract potential employees into joining your ranks. In fact, a survey conducted by the non-profit Net Impact showed that 72% of students who were about to graduate and join the workforce claimed that being in a job that would allow them to make an impact is a critical factor for their happiness. After all, having a clear sense of purpose in what you’re doing can surely make you happier even at the end of a long and exhausting workday.

The advantages that CSR brings to your company are not limited to significantly boosting your profits or improving the public perception of your brand. It is also an effective way of motivating your employees and attracting top talent to your ranks, especially since we live in an era where people are inclined to look for meaning in their jobs.

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